The age of cloud technology has arrived, and Cortel is passionate about projects of any complexity. Our part of the job was to bring this up on their website. This company completely takes over the entire infrastructure of customers, relieving them of the worry about the right hardware, data migration, and software updates.
We started with analytics: the customer's team knows its client very well, this helped to quickly and formulate the goals and objectives of the site, and draw up portraits of target characters.
Based on the portraits of the characters, we worked out the structure of the site as a whole and each page in particular. It is categorically important to achieve a balance of information richness and simple site navigation so that the complex hierarchy of pages does not confuse the visitor.